1. GENERAL
This privacy policy applies to the use of the website www.alpfrieden.ch and to all related services provided by Hotel Alpfrieden.

2. CONTROLLER
Hotel Alpfrieden
Seestrasse 3
CH-3992 Bettmeralp
+41 27 927 22 32
mail@alpfrieden.ch
www.alpfrieden.ch

3. COLLECTION AND PROCESSING OF PERSONAL DATA
We collect the following categories of personal data:

• Master data (name, address, contact details, date of birth)
• Booking and contract data (room category, arrival and departure dates, billing data)
• Communication data (e-mails, contact forms)
• Technical data (IP address, browser, device type, language)
• Preferences, feedback, guest loyalty data (CRM)
• Payment information

4. PURPOSES OF DATA PROCESSING
Your data is processed for the following purposes:

• Processing of reservations and services
• Operation of our CRM system for guest care
• Operation of the online booking system (Mews)
• Communication before, during and after your stay
• Optimisation of our website and services
• Marketing (e.g. newsletter)
• Compliance with legal obligations (e.g. guest registration)

5. BOOKING SYSTEM: MEWS
We use the booking system Mews (Mews Systems B.V., Netherlands). When you make an online reservation or send an enquiry to the hotel, your data is processed on Mews servers. Data processing takes place on servers in the EU. A data processing agreement pursuant to Art. 28 GDPR is in place.
More: www.mews.com/en/privacy-policy

6. DISCLOSURE TO THIRD PARTIES
Your data will only be disclosed:

• where required by law
• to fulfil a contract (e.g. payment service providers, external booking channels)
• with your consent
• to enforce legal claims

All third parties are contractually obliged to comply with data protection requirements.

7. DATA TRANSFER ABROAD
Data is only transferred to third countries (e.g. the USA) where appropriate safeguards are in place (e.g. standard contractual clauses). There is a risk that US authorities may access your data without adequate legal remedies. By using our website or online services, you expressly consent to this.

8. DATA SECURITY
We take appropriate technical and organisational security measures to protect your data against loss, unauthorised access and misuse. Our employees are bound by confidentiality.

9. COOKIES AND TRACKING
We use cookies to improve your user experience. Third-party tools may also be used, including:

• Google Analytics (for web analytics, IP anonymisation enabled)
• Facebook Pixel (for personalised advertising and conversion tracking)
• Google Tag Manager (for managing tracking tools)

You can disable cookies in your browser. Some functions of the website may then not be available.

10. USE OF CONTACT FORMS
When you use our contact form, we collect your contact details (name, e-mail, message). This data is used exclusively to process your enquiry.

11. NEWSLETTER
If you subscribe to our newsletter, we use your e-mail address to send it to you regularly. It is sent via external service providers. Every newsletter contains an unsubscribe link. Tracking functions (e.g. open rates) may be included.

12. MARKETING AND RETARGETING
We use personalised marketing technologies (e.g. Facebook Custom Audiences, Google Ads). Your user behaviour is recorded in pseudonymised form and used for personalised advertising. You can deactivate this via optout.aboutads.info or youronlinechoices.com.

13. GOOGLE TAG MANAGER
Google Tag Manager itself does not store any personal data, but it controls tags that may collect data.

14. AUTOMATED DECISION-MAKING / PROFILING
We do not make any automated decisions with legal effect or significant impact on data subjects.

15. LEGAL BASIS
Data is processed:

• for the performance of a contract (Art. 6(1)(b) GDPR / Art. 13 para. 2 lit. a FADP)
• on the basis of your consent (Art. 6(1)(a) GDPR)
• to comply with legal obligations
• on the basis of legitimate interests (Art. 6(1)(f) GDPR)

16. YOUR RIGHTS
You have the right to:

• Access
• Rectification
• Erasure (unless statutory retention obligations apply)
• Restriction of processing
• Objection
• Data portability

Please send requests to: mail@alpfrieden.ch

17. DATA RETENTION
Data is only retained for as long as necessary for the respective purpose or as required by law:

• Contract data: up to 10 years (e.g. accounting retention obligations)
• CRM data: for as long as a customer relationship exists
• Newsletter data: until you unsubscribe

18. OPT-OUT OPTIONS
You can prevent the use of tracking and analysis tools by:

• Disabling cookies in your browser
• Installing tools such as Ghostery
• Using the following platforms:
• optout.aboutads.info
• youronlinechoices.com

19. APPLICABLE LAW AND PLACE OF JURISDICTION
This privacy policy and all related disputes are governed by Swiss law. The exclusive place of jurisdiction is the registered office of Hotel Alpfrieden, CH-3992 Bettmeralp, unless mandatory statutory places of jurisdiction apply.

20. FINAL PROVISIONS
We reserve the right to amend this privacy policy at any time. The current version is available at www.alpfrieden.ch.

Last updated: 17 June 2025

If you have any questions or concerns regarding data protection, please contact us at mail@alpfrieden.ch.